Alabama matches growing student body with academic recruiting
By Spencer Main
Non-residents drive local funding as the out-of-state student population continues to grow at The University of Alabama.
With the out-of-state student population at The University of Alabama increasing each year, the demand for academic recruiters does as well.
In 2016, the university had a record student population of 37,665. More than half of that amount came from outside Alabama borders. In-state residents make up 43 percent of the student body.
Attracting out-of-state students appears to be an economic-driven agenda for university leaders and investors. According to the university financial aid office, cost of attendance for out-of-state students is 6 percent higher. Alabama estimates a cost of $48,634 for non-residents. In-state residents are advised to budget for a $30,184 tuition bill. The students are receiving the same education, but non-residents are responsible for about $16,000 more in tuition charges.
As academic recruiters spread out across the nation, southern hospitality and athletic achievements are pushed to the forefront of their pitches to potential prospects.
Every state is represented on campus. However some regions of the country generate more profit than others.
Georgia, Texas and Tennessee attract the most out-of-state students at a total of 5,896. North Dakota, Montana and South Dakota sent a combined total of 12 students to the university last fall.
Based on tuition rates published by Alabama, the top three states generate $286,746,064 in revenue. The 12 students from both Dakotas and Montana produced $583,608 in revenue for Alabama. However, it should be noted scholarships and grants were not factored into the calculations.
For every one academic recruiter employed by the university, there are 473 students for them to sell football and barbeque. Not every salesperson is the same, which makes each statistic valuable to the university.
The university’s placement of recruiters per state is calculated. With a $50,000 price tag placed on each student, each recruiter’s performance is a trusted investment.